Security and protection of your personal data

We consider it our primary task to maintain the confidentiality of the personal data you provide and to protect it from unauthorized access. That is why we use the utmost care and the latest security standards to ensure maximum protection of your personal data.

As a company under private law, we are subject to the provisions of the European General Data Protection Regulation (GDPR) and the provisions of the Federal Data Protection Act (BDSG). We have taken technical and organizational measures to ensure that data protection regulations are observed both by us and by our external service providers.

Definitions

The legislator requires that personal data be processed in a lawful manner, in good faith and in a manner that is comprehensible for the person concerned (“lawfulness, processing in good faith, transparency”). In order to ensure this, we inform you about the individual legal definitions that are also used in this data protection declaration:

  1. Personal Data

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or one or more special features that express the physical , physiological, genetic, psychological, economic, cultural or social identity of that natural person.

  1. Processing

“Processing” is any process carried out, with or without the help of automated processes, or any such series of processes in connection with personal data, such as collection, recording, organization, ordering, storage, adjustment or modification, reading, querying , use, disclosure by transmission, distribution or any other form of making available, matching or linking, restriction, deletion or destruction.

  1. Restriction of processing

“Restriction of processing” is the marking of stored personal data with the aim of restricting their future processing.

  1. Profiling

“Profiling” is any type of automated processing of personal data consisting in using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, analyze or predict personal preferences, interests, reliability, behavior, location or relocation of that natural person.

  1. Pseudonymization

“Pseudonymization” is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that ensure that the personal Data cannot be assigned to an identified or identifiable natural person.

  1. File system

“File system” is any structured collection of personal data that is accessible according to certain criteria, regardless of whether this collection is centralized, decentralized or organized according to functional or geographical aspects.

  1. Responsible

“Responsible” is a natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data; if the purposes and means of this processing are specified by Union law or the law of the Member States, the person responsible or the specific criteria for his naming can be provided for by Union law or the law of the Member States.

8. Processor

“Processor” is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible.

  1. Recipient

“Recipient” is a natural or legal person, public authority, agency or other body to which personal data is disclosed, whether a third party or not. However, authorities that may receive personal data in the context of a specific investigation under Union or Member State law are not considered recipients; the processing of this data by the said authorities is carried out in accordance with the applicable data protection regulations in accordance with the purposes of the processing.

  1. Third party

“Third party” means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct responsibility of the controller or processor, are authorized to process the personal data.

  1. Consent

“Consent” by the data subject is any voluntarily given, informed and unequivocal expression of will in the specific case in the form of a declaration or other clear affirmative action, with which the data subject indicates that they are consenting to the processing of data concerning them agrees to personal data.
Lawfulness of processing

The processing of personal data is only lawful if there is a legal basis for the processing. The legal basis for processing can be in accordance with Article 6 (1).
lit. a – f GDPR in particular:

  1. The data subject has given their consent to the processing of their personal data for one or more specific purposes;
  2. the processing is necessary for the performance of a contract to which the data subject is party or for the implementation of pre-contractual measures at the request of the data subject;
  3. the processing is necessary for compliance with a legal obligation to which the controller is subject;
  4. processing is necessary to protect vital interests of the data subject or another natural person;
  5. the processing is necessary for the performance of a task that is in the public interest or in the exercise of official authority that has been assigned to the person responsible;
  6. processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject that require the protection of personal data prevail, in particular if the data subject is a child .

Information about the collection of personal data

(1) In the following we inform you about the collection of personal data when using our website. Personal data are e.g. B. name, address, e-mail addresses, user behavior.

(2) If you contact us by e-mail or via a contact form, the data you provide (your e-mail address, your name and telephone number if applicable) will be stored by us in order to answer your questions. We delete the data arising in this context after the storage is no longer necessary, or the processing is restricted if there are statutory storage obligations.

Collection of personal data when visiting our website

If you only use the website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you want to view our website, we collect the following data that is technically necessary for us to display our website to you and to ensure stability and security (legal basis is Art. 6 Para. 1 S. 1 lit. f GDPR):

  • IP address
  • Date and time of the request
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content of the request (specific page)
  • Access Status/HTTP Status Code
  • amount of data transferred
  • Website from which the request comes
  • browsers
  • Operating system and its interface
  • Language and version of the browser software.

Use of cookies

(1) In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive in the browser you are using and through which certain information flows to the place that sets the cookie. Cookies cannot run programs or transmit viruses to your computer. They serve to make the Internet offer more user-friendly and effective overall.

(2) This website uses the following types of cookies, the scope and functionality of which are explained below:

  • Transient cookies (see a.)
  • Persistent cookies (see b.).
  1. Transient cookies are automatically deleted when you close your browser. These include in particular the session cookies. These store a so-called session ID, with which various requests from your browser can be assigned to the joint session. This allows your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close the browser.
  2. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie. You can delete the cookies in the security settings of your browser at any time.
  3. You can configure your browser settings according to your wishes and
    B. refuse to accept third-party cookies or all cookies. So-called “Third Party Cookies” are cookies that were set by a third party, and therefore not by the actual website you are currently on. We would like to point out that if you deactivate cookies you may not be able to use all the functions of this website.
  4. We use cookies to identify you for subsequent visits if you have an account with us. Otherwise you would have to log in again for each visit.
  5. The Flash cookies used are not recorded by your browser, but by your Flash plug-in. We also use HTML5 storage objects that are stored on your end device. These objects store the required data regardless of the browser you use and do not have an automatic expiry date. If you do not wish the Flash cookies to be processed, you must install an appropriate add-on, e.g. B. “Better Privacy” for Mozilla Firefox (https://addons.mozilla.org/de/firefox/addon/betterprivacy/) or the Adobe Flash Killer cookie for Google Chrome. You can prevent the use of HTML5 storage objects by using private mode in your browser. We also recommend manually deleting your cookies and browser history on a regular basis.

Other functions and offers of our website

(1) In addition to the purely informational use of our website, we offer various services that you can use if you are interested. To do this, you usually have to provide additional personal data that we use to provide the respective service and for which the aforementioned data processing principles apply.

(2) In some cases, we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly checked.

(3) Furthermore, we can pass on your personal data to third parties if we offer participation in campaigns, competitions, conclusion of contracts or similar services together with partners. You will receive more detailed information on this when you enter your personal data or below in the description of the offer.

(4) If our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you about the consequences of this circumstance in the description of the offer.

Use of our web shop
(1) If you would like to order in our web shop, it is necessary for the conclusion of the contract that you provide your personal data, which we need to process your order. Mandatory information required for the processing of the contracts is marked separately, further information is voluntary. We process the data you provide to process your order. For this purpose, we can pass on your payment data to our house bank. The legal basis for this is Art. 6 para. 1 p. 1 lit. b GDPR. You can voluntarily create a customer account through which we can save your data for future purchases. When you create an account under “My Account”, the data you provide will be stored revocably. You can always delete all other data, including your user account, in the customer area

(2) Due to commercial and tax law requirements, we are obliged to store your address, payment and order data for a period of ten years. However, after two years we restrict the processing, i. H. Your data will only be used to comply with legal obligations.

(3) To prevent unauthorized access by third parties to your personal data, especially financial data, the ordering process is encrypted using TLS technology.

Data protection regulations when using external payment service providers
(1) We offer several payment methods for using the web shop and use different payment service providers. Depending on which payment method you choose, different data will be transmitted to the respective payment service provider. The legal basis for the transmission is Art. 6 para. 1 p. 1 lit. a GDPR. Below we list our payment service providers.

a. PayPal
If you choose the PayPal payment method, your personal data will be transmitted to PayPal. The prerequisite for using PayPal is opening a PayPal account. When using or opening a PayPal account, the name, address, telephone number and e-mail address, among other things, must be transmitted to PayPal. The legal basis for the transmission of the data is Article 6 para. 1 lit. a GDPR (consent) and Article 6 para. 1 lit. b GDPR (processing to fulfill a contract).

The PayPal payment service is operated by:

PayPal (Europe) S.à rl et Cie, SCA
22-24 Boulevard Royal
L-2449 Luxembourg
Email: impressum@paypal.com

With the PayPal payment option, you agree to the transmission of personal data such as name, address, telephone number and e-mail address to PayPal. Which other data is collected by PayPal can be found in PayPal’s respective data protection declaration. This can be found at: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

 

Newsletter
(1) With your consent, you can subscribe to our newsletter, with which we inform you about our current interesting offers. The advertised goods and services are named in the declaration of consent.
(2) We use the so-called double opt-in procedure to register for our newsletter. This means that after you have registered, we will send you an e-mail to the e-mail address provided, in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration within 24 hours, your information will be blocked and automatically deleted after one month. In addition, we store the IP addresses you use and the times of registration and confirmation. The purpose of the procedure is to be able to prove your registration and, if necessary, to be able to clarify any possible misuse of your personal data.

(3) The only mandatory information for sending the newsletter is your e-mail address. Providing further, separately marked data is voluntary and is used to be able to address you personally. After your confirmation, we will save your e-mail address for the purpose of sending the newsletter. The legal basis is Art. 6 para. 1 p. 1 lit. a GDPR.

(4) You can revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter. You can declare your revocation by clicking on the link provided in every newsletter e-mail, using this form on the website, by e-mail to info@yodamedia.de or by sending a message to the contact details given in the imprint.

(5) We would like to point out that we evaluate your user behavior when sending the newsletter. For this evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. For the evaluations, we link the data mentioned in § 3 and the web beacons with your e-mail address and an individual ID. The data is only collected in pseudonymised form, so the IDs are not linked to your other personal data, and direct personal reference is excluded. You can object to this tracking at any time by clicking on the separate link provided in every e-mail or by informing us via another contact method. The information is stored as long as you have subscribed to the newsletter. After you unsubscribe, we store the data purely statistically and anonymously.

children
Our offer is basically aimed at adults. Persons under the age of 18 should not transmit any personal data to us without the consent of their parents or guardians.

rights of the data subject

(1) Withdrawal of Consent
If the processing of the personal data is based on a given consent, you have the right to revoke the consent at any time. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the point of revocation.

You can contact us at any time to exercise your right of withdrawal.

(2) Right to Confirmation
You have the right to request confirmation from the person responsible as to whether we are processing personal data relating to you. You can request confirmation at any time using the above contact details.

(3) Right to information
If personal data is processed, you can request information about this personal data and the following information at any time:

a. the processing purposes;
b. the categories of personal data being processed;
c. the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations;
i.e. if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria used to determine that duration;
e. the existence of a right to correction or deletion of the personal data concerning you or to restriction of processing by the person responsible or a right to object to this processing;
f. the existence of a right of appeal to a supervisory authority;
G. if the personal data are not collected from the data subject, all available information about the origin of the data;
H. the existence of automated decision-making including profiling in accordance with Article 22 Paragraphs 1 and 4 GDPR and – at least in these cases – meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.

If personal data is transferred to a third country or to an international organization, you have the right to be informed of the appropriate guarantees in accordance with Article 46 GDPR in connection with the transfer. We provide a copy of the personal data that is the subject of the processing. For any additional copies you request, we may charge a reasonable fee based on administrative costs. If you submit the application electronically, the information must be made available in a common electronic format, unless otherwise stated. The right to receive a copy under paragraph 3 shall not affect the rights and freedoms of any other person.

(4) Right to Rectification
You have the right to demand that we correct any incorrect personal data concerning you without delay. Taking into account the purposes of the processing, you have the right to request the completion of incomplete personal data – also by means of a supplementary statement.

(5) Right to erasure (“right to be forgotten”)
You have the right to demand that the person responsible delete personal data concerning you immediately, and we are obliged to delete personal data immediately if one of the following reasons applies:

a. The personal data are no longer necessary for the purposes for which they were collected or otherwise processed.
b. The data subject revokes their consent on which the processing was based pursuant to Article 6 Paragraph 1 Letter a or Article 9 Paragraph 2 Letter a GDPR and there is no other legal basis for the processing.
c. The data subject objects to the processing pursuant to Article 21 Paragraph 1 GDPR and there are no overriding legitimate reasons for the processing, or the data subject objects to the processing pursuant to Article 21 Paragraph 2 GDPR.
i.e. The personal data have been unlawfully processed.
e. Erasure of the personal data is necessary to fulfill a legal obligation in Union or Member State law to which the controller is subject.
f. The personal data was collected in relation to information society services offered in accordance with Article 8 (1) GDPR.

If the person responsible has made the personal data public and is obliged to delete them in accordance with paragraph 1, he shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform those responsible for data processing who process the personal data to inform that a data subject has requested them to delete all links to this personal data or copies or replications of this personal data.

The right to erasure (“right to be forgotten”) does not exist if processing is necessary:

– to exercise the right to freedom of expression and information;
– to fulfill a legal obligation which requires processing under Union or Member State law to which the controller is subject, or to perform a task carried out in the public interest or in the exercise of official authority vested in the controller;
– for reasons of public interest in the field of public health pursuant to Article 9 Paragraph 2 Letters h and i and Article 9 Paragraph 3 GDPR;
– for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes pursuant to Article 89 Paragraph 1 GDPR, insofar as the right referred to in Paragraph 1 is likely to make it impossible or seriously impair the achievement of the objectives of this processing, or
– to assert, exercise or defend legal claims.

(6) Right to restriction of processing
You have the right to ask us to restrict the processing of your personal data if one of the following conditions is met:

a. the accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data,
b. the processing is unlawful and the data subject refuses to have the personal data deleted and instead requests that the use of the personal data be restricted;
c. the person responsible no longer needs the personal data for the purposes of processing, but the data subject needs them to assert, exercise or defend legal claims, or
i.e. the data subject has lodged an objection to the processing pursuant to Article 21(1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

If the processing has been restricted in accordance with the above conditions, this personal data – apart from its storage – will only be used with the consent of the person concerned or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons an important public interest of the Union or a Member State.

In order to assert the right to restriction of processing, the person concerned can contact us at any time using the contact details given above.

(7) Right to Data Portability
You have the right to receive the personal data that you have provided to us in a structured, common and machine-readable format, and you have the right to transfer this data to another person responsible without hindrance by the person responsible for providing the personal data were to be transmitted, provided that:

a. the processing is based on consent pursuant to Article 6 Paragraph 1 Letter a or Article 9 Paragraph 2 Letter a or on a contract pursuant to Article 6 Paragraph 1 Letter b GDPR and

b. the processing is carried out using automated procedures.

When exercising the right to data portability in accordance with paragraph 1, you have the right to obtain that the personal data is transmitted directly from one controller to another controller, insofar as this is technically feasible. Exercising the right to data portability does not affect the right to erasure (“right to be forgotten”). This right does not apply to processing that is necessary for the performance of a task that is in the public interest or in the exercise of official authority that has been assigned to the person responsible.

(8) Right to Object
You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data relating to you, which is based on Article 6 paragraph 1 letter e or f GDPR; this also applies to profiling based on these provisions. The person responsible no longer processes the personal data unless he can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

If personal data is processed in order to operate direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising. If you object to the processing for direct marketing purposes, the personal data will no longer be processed for these purposes.

In connection with the use of information society services, notwithstanding Directive 2002/58/EC, you can exercise your right to object by means of automated procedures using technical specifications.

You have the right, for reasons arising from your particular situation, to object to the processing of your personal data for scientific or historical research purposes or for statistical purposes pursuant to Article 89 paragraph 1, unless the processing is necessary to fulfill a task in the public interest.

You can exercise your right to object at any time by contacting the person responsible.

(9) Automated individual decision-making including profiling
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision:

a. is necessary for the conclusion or performance of a contract between the data subject and the person responsible,

b. is permissible on the basis of legal provisions of the Union or the Member States to which the person responsible is subject and these legal provisions contain appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, or

c. with the express consent of the data subject.

The controller shall implement appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, including at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

The person concerned can exercise this right at any time by contacting the person responsible.

(10) Right to lodge a complaint with a supervisory authority
You also have, without prejudice to any other administrative or judicial remedy, the right to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, your place of work or the place of the alleged infringement, if the data subject believes that the processing of data concerning them personal data violates this regulation.

(11) Right to an effective judicial remedy
Without prejudice to any available administrative or non-judicial remedy, including the right to lodge a complaint with a supervisory authority pursuant to Article 77 GDPR, you have the right to an effective judicial remedy if you consider that the rights to which you are entitled under this Regulation as a result of a non-compliance with this processing of their personal data pursuant to the Regulation has been violated.

Use of Google Analytics
(1) This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.

(2) The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

(3) You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent the data generated by the cookie and related to your use of the website (including your IP address) being sent to Google and the processing of this data by Google by using the browser plug-in available under the following link. Download and install in: http://tools.google.com/dlpage/gaoptout?hl=de.

(4) This website uses Google Analytics with the extension “_anonymizeIp()”. As a result, IP addresses are further processed in abbreviated form, which means that they cannot be linked to individuals. If the data collected about you has a personal reference, this will be excluded immediately and the personal data will be deleted immediately.

(5) We use Google Analytics to analyze and regularly improve the use of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Art. 6 para. 1 p. 1 lit. f GDPR.

(6) Third Party Information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of Use:

http://www.google.com/analytics/terms/de.html, overview of data protection: http://www.google.com/intl/de/analytics/learn/privacy.html, as well as the data protection declaration: http: //www.google.de/intl/de/policies/privacy.

(7) This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under “My data”, “Personal data”.

Integration of Google Maps
(1) We use Google Maps on this website. This enables us to show you interactive maps directly on the website and enables you to conveniently use the map function.

(2) By visiting the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under § 3 of this declaration will be transmitted. This takes place regardless of whether Google provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for advertising, market research and/or needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

(3) Further information on the purpose and scope of the data collection and its processing by the plug-in provider can be found in the provider’s data protection declaration. There you will also find further information on your rights in this regard and setting options to protect your privacy: http://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
processor

We use external service providers (processors) e.g. B. for the dispatch of goods, newsletter or payment processing. Separate order data processing has been concluded with the service provider to ensure the protection of your personal data.